Loyyal Attends Seamless Saudi Arabia 2024 to Drive Innovation in Digital Commerce and Payments

Riyadh, Saudi Arabia – October 25, 2024-
Loyyal, the pioneer in blockchain-powered loyalty and tokenization solutions, was a key participant at Seamless Saudi Arabia 2024, held from October 22–24 at the Riyadh Front Centre. The event, now in its third iteration, brought together over 600 global companies and industry leaders to explore the latest innovations and trends in payments, fintech, e-commerce, retail, and digital marketing.

At the forefront of the Loyyal team, Muffaddal Pittalwala, Global Head of Partnerships at Loyyal, engaged with business leaders, innovators, and entrepreneurs to discuss the future of digital commerce and the role of blockchain technology in transforming loyalty and payments. The event served as an ideal platform for Loyyal to showcase its cutting-edge loyalty solutions and build strategic partnerships with key players in the region.

Loyyal’s participation at Seamless Saudi Arabia 2024 highlights the company’s commitment to driving the adoption of interoperable, blockchain-based loyalty systems in the evolving digital payments landscape. By connecting with leading organizations, including global brands such as Mastercard, Foodics, and Geidea, Loyyal is further solidifying its position as a pioneer in bridging the gap between loyalty programs and modern digital payment infrastructures.

The event also featured discussions on the latest market disruptors, with a focus on the growing role of payments infrastructure in Saudi Arabia and the broader Middle East region. Seamless Saudi Arabia’s continued partnership with mada, the national payments scheme, reinforced the event’s focus on the dynamic evolution of the payments industry and its critical impact on regional digital commerce.

Muffaddal remarked, “Seamless Saudi Arabia has provided an exceptional platform for us to connect with industry leaders and explore new opportunities to drive innovation in loyalty and payments. Our presence here underscores our dedication to advancing blockchain technology in the loyalty space and offering merchants and consumers alike more value and flexibility in their engagement with loyalty programs.”

In addition to valuable networking opportunities, Seamless Saudi Arabia 2024 saw over 600 companies exhibiting their latest solutions, including advancements in fintech, retail technology, and digital marketing. This year’s event proved to be a hub for collaboration and growth, with Loyyal contributing its vision for a future where loyalty points are seamlessly interoperable across multiple programs and platforms, benefiting businesses and consumers alike.

The event’s distinguished speakers and attendees included representatives from global organizations such as World Economic Forum, Alrajhi Bank, Riyad Bank, Abu Dhabi Islamic Bank, and many others, reinforcing the importance of industry collaboration in shaping the future of digital commerce.