Press releases

  • Loyyal Meets Global Security Benchmarks with Web and API VAPT Certification

    9 January 2026

    Ethiopian Airlines Group, Africa's leading airline, and one of the fastest-growing global airline brands, has appointed innovative tech loyalty partner Loyyal to its Access Point flagship solution as a rewards management system within its loyalty offering.

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  • Loyyal Achieves Prestigious ISO 27001 Certification, Setting a New Benchmark for Security in AI & Blockchain-Enabled Loyalty Solutions

    11 November 2025

    Loyyal, blockchain and AI powered SaaS solution company is transforming loyalty programs into profit-generating, inter-connected ecosystems. Today, Loyyal announced that it has achieved the highly esteemed ISO/IEC 27001:2022 certification for its Information Security Management System (ISMS). This critical milestone underscores Loyyal’s unwavering commitment to the highest global standards for data security, data integrity, and compliance across its entire product suite and operations.

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  • Loyyal Joins Sharjah Entrepreneurship Festival 2025 to Shape the Future of Loyalty and Digital Commerce

    3 February 2025

    Loyyal proudly participated in the Sharjah Entrepreneurship Festival (SEF) 2025, one of the region’s most influential gatherings of entrepreneurs, investors, and business leaders, held on February 1-2. The festival brought together visionary minds from across industries to explore innovation, technology, and the future of commerce, providing a powerful platform for thought leadership and collaboration.

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  • Loyyal Unveils Blockchain empowered Loyalty and tokenisation products at LEAP 2024

    30 January 2025

    Loyyal, the global pioneer in blockchain-powered loyalty and tokenization solutions, made a significant impact at LEAP 2024, the world-renowned technology conference held in Riyadh, Saudi Arabia.  Positioned at Hall 3, Booth D238, Loyyal showcased its innovative Loyyal Suite, designed to redefine the future of loyalty programs and revolutionize the use of blockchain for the loyalty solutions in the MENA region.

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  • Loyyal and tripXOXO Announce Strategic Partnership for Enhanced Travel Loyalty Solutions

    3 January 2025

    Loyyal, a pioneer in blockchain-powered loyalty solutions, is excited to announce its strategic partnership with tripXOXO, Asia's largest marketplace for experiences and things to do, specializing in leisure travel. This collaboration aims to redefine customer engagement and enhance loyalty offerings within the travel industry, unlocking a world of incredible travel experiences for clients.

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  • Loyyal Announces Strategic Partnership With TravelX to Disrupt The Benefit and Loyalty Space

    24 December 2024

    Loyyal, a leading innovative Enterprise SaaS Suite for loyalty & payments, is excited to announce a strategic partnership with TravelX, an Intelligent Travel Retail Marketplace offering premium travel, airport, and lifestyle benefits for its members. This collaboration combines TravelX’s premium service offerings with Loyyal's industry expertise in the loyalty market, aiming to disrupt the Benefit & Loyalty space while providing unparalleled value to partners and their members.

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  • Loyyal selected for the prestigious Sharjah Startup Studio (S3) Program by Sheraa (Sharjah Entrepreneurship Center)

    14 December 2024

    Loyyal, a leading innovative Enterprise SaaS Suite for loyalty & payments, is proud to announce its selection as one of the top 20 outstanding startups chosen for the latest Sharjah Startup Studio (S3) cohort. This prestigious six-month program, powered by the Sharjah Entrepreneurship Center (Sheraa) is dedicated to transforming high-potential startups by providing customized support, expert guidance, and access to critical resources that drive success.

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  • Loyyal Takes Center Stage at WORLDEF 2024: Redefining Loyalty in the Future of Commerce

    6 December 2024

    Loyyal proudly participated in WORLDEF 2024, one of the world’s most influential platforms for innovation in commerce, technology, and loyalty, held at Dubai Commercity on December 4th and 5th. Across two transformative days, Loyyal joined industry leaders to explore the future of commerce and showcase groundbreaking strategies in loyalty and customer engagement.

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  • Loyyal Sparks Insightful Dialogue at WORLDEF 2024 Panel Session

    6 December 2024

    Loyyal took center stage at WORLDEF 2024 with a compelling panel session titled “Driving Incremental Member Loyalty through the Merchant Ecosystem.” Hosted at the iconic Taj Hotels, the session brought together industry experts to discuss the future of loyalty programs and the transformative role of collaboration in fostering customer engagement.

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  • Loyyal CEO Ashish Kumar Singh Joins Expert Panel on Tokenization and Web 3.0 at Wiki Finance Expo 2024

    28 November 2024

    At the prestigious Wiki Finance Expo 2024, Ashish Kumar Singh, CEO of Loyyal, participated as a panelist in a thought-provoking session on the topic, “From virtual to reality- The road to reshaping the value of RWA in the Web3 ecosystem.” Held in Dubai, the event brought together leading industry experts to explore the transformative potential of tokenization, blockchain, and Web 3.0 technologies in asset management and beyond.

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  • Loyyal and OneTap Group Ltd Collaborate to Transform Merchant Onboarding and Loyalty Solutions

    26 November 2024

    Loyyal, the global leader in Enterprise SAAS Suite for Loyalty & Payments, and OneTap Group Ltd., a pioneering provider in commerce technologies offering advanced digital payment solution that turns any payment card into a loyalty card are joining forces to revolutionize loyalty programs in the Middle East, Africa (MEA), and Asia-Pacific (APAC) regions. This collaboration aims to unlock new opportunities for businesses and drive innovation in customer engagement worldwide.

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  • Loyyal’s Xpand Point Partners with Easyrewardz to bring Loyalty Points Exchange for Programs across Middle East, India, Europe and APAC

    7 November 2024

    Easyrewardz, a leading provider of cloud-based CRM and loyalty platform, has announced a strategic partnership with Loyyal, a UAE-based pioneer in blockchain-powered loyalty solutions. This collaboration is set to redefine the loyalty landscape by introducing enhanced point conversion capabilities and offering unique, experiential redemption options, giving customers more flexible and engaging ways to use their loyalty points.

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