Loyyal Sparks Insightful Dialogue at WORLDEF 2024 Panel Session

Dubai, UAE – December 6, 2024 – Loyyal took center stage at WORLDEF 2024 with a compelling panel session titled “Driving Incremental Member Loyalty through the Merchant Ecosystem.” Hosted at the iconic Taj Hotels, the session brought together industry experts to discuss the future of loyalty programs and the transformative role of collaboration in fostering customer engagement.

Moderated by Gunjan Kumar, the discussion featured Shyam Iyer, Ershad Ahmed – CLMP, and Prince Kingsly as panelists, whose insights captivated the audience. The session explored how partnerships between loyalty programs and merchant ecosystems are redefining customer experiences and unlocking new value.

A key highlight of the session was the emphasis on collaboration as a cornerstone of success in loyalty. The panelists shared real-world examples of partnerships that have driven stronger member engagement and enhanced program retention. Discussions also shed light on the emerging role of digital wallets in simplifying the loyalty journey, enabling members to manage and redeem rewards effortlessly.

The session delved into how organizations measure the return on investment of their loyalty initiatives. Panelists shared valuable metrics and strategies that stakeholders can adopt to evaluate the effectiveness of their programs and partnerships.

Looking to the future, the panel underscored the growing influence of blockchain technology and data-driven personalization in shaping the loyalty landscape. These innovations promise to create more meaningful, tailored experiences for members while driving program efficiency and engagement.

WORLDEF 2024 provided an outstanding platform to explore these trends, and Loyyal’s presence underscored its commitment to driving innovation in the loyalty space. The event served as a testament to Loyyal’s leadership in fostering transformative partnerships and delivering solutions that empower loyalty programs worldwide.

About Loyyal

Loyyal is a leading innovative Enterprise SaaS Suite for loyalty & payments, powered with patented blockchain technology. Loyyal SaaS empowers the loyalty industry with metrics of efficiency, security and scalability at the lowest possible cost. Our platform helps brands reduce operational complexity, boost incremental revenue, and offer rewards that members value—all with the unique benefits of blockchain. For more information, please visit www.loyyal.com. For PR related queries, contact Janis D’Souza at [email protected]