Loyyal Joins Aviation Leaders at IATA’s Wings of Change Focus Africa Conference 2024

Johannesburg, South Africa – July 4, 2024
Loyyal, a global pioneer in blockchain-powered loyalty and tokenization solutions, proudly participated in the Wings of Change Focus Africa Conference (WOCFA), hosted by the International Air Transport Association (IATA). Held on July 2-3, 2024, in Johannesburg, the conference brought together key industry leaders to discuss strategies for building a more resilient and sustainable African aviation sector.

Under the theme “Towards a More Resilient and Sustainable African Aviation,” WOCFA explored critical issues such as improving safety, enhancing connectivity, boosting regional traffic, and fostering sustainability across the continent’s aviation ecosystem. Representing Loyyal at this landmark event was Gunjan Kumar, Chief Revenue Officer, who actively engaged with stakeholders to share Loyyal’s innovative approach to modernizing loyalty systems within the aviation industry.

The conference was hosted by South African Airways and featured an impressive lineup of speakers, including Professor Malesela John Lamola, CEO of South African Airways, and Kamil Alawadhi, IATA’s Regional Vice-President for Africa and the Middle East. Discussions emphasized the importance of collaboration in addressing the continent’s aviation challenges, with air traffic in Africa projected to double over the next 15 years. Sessions covered a broad spectrum of topics, including safety and security, airport infrastructure, modern airline retailing, and sustainable aviation practices, such as the adoption of Sustainable Aviation Fuel (SAF).

Gunjan Kumar emphasized the pivotal role of innovative technology in shaping the future of aviation. “Loyyal is thrilled to contribute to the dialogue at WOCFA, as we believe blockchain technology has the potential to revolutionize loyalty programs, enabling airlines to enhance customer engagement, drive operational efficiency, and deliver value across their networks. Africa’s aviation market is poised for remarkable growth, and we are excited to be part of this transformative journey.”

Loyyal’s participation at WOCFA highlights the company’s commitment to advancing the aviation industry through innovative loyalty solutions. By leveraging blockchain technology, Loyyal is redefining how airlines approach customer engagement, creating transparent and interoperable ecosystems that foster stronger connections with passengers while driving long-term business growth.

The Wings of Change Focus Africa Conference 2024 provided a unique platform for industry leaders to collaborate and chart a path towards a stronger, more connected African aviation sector. Loyyal’s involvement showcases its dedication to fostering innovation and partnerships that empower the aviation industry to thrive in a rapidly evolving global landscape.