Loyyal launches enterprise products at 2024 Loyalty Connect, Dubai, UAE

Dubai, UAE – April 25, 2024- Loyyal, a global leader in blockchain-based loyalty and tokenization solutions, significantly impacted The Loyalty Connect Dubai 2024, the world’s largest loyalty event. Held on April 23–24, 2024, at the Sheikh Maktoum Hall in the Dubai World Trade Centre, the event brought together global brands, MarTech providers, SaaS platforms, and agencies to shape the future of loyalty marketing.

At the event, Loyyal showcased its innovative Access Point (AP) and Reward Point (RP)—blockchain and Web3 solutions designed to address the evolving demands of modern loyalty programs. These solutions enhance transparency, security, and interoperability, enabling brands to deliver personalized, seamless, and rewarding customer experiences.

Ashish Kumar Singh, CEO, and Gunjan Kumar, Chief Revenue Officer, represented Loyyal. They engaged with industry leaders and shared insights into how Loyyal’s solutions are transforming loyalty ecosystems worldwide.

“Loyalty Connect Dubai 2024 was a pivotal moment for the loyalty industry, bringing together the brightest minds to discuss its future,” said Ashish. “Loyyal was proud to lead the conversation with blockchain-powered solutions that empower brands to build deeper customer connections and drive sustainable growth.”

A Unified Global Platform for Loyalty Innovation
This year’s Loyalty Connect was a landmark event, as it joined forces with the International Loyalty Awards to create a unified platform for global recognition and innovation. The event culminated in the International Loyalty Awards Gala Dinner on April 24, 2024, at the luxurious Madinat Jumeirah Resort in Dubai, celebrating outstanding achievements in loyalty marketing.

Loyalty Connect Dubai 2024 featured a highly focused agenda, over 40 exhibitors showcasing cutting-edge technologies, and opportunities to forge lasting partnerships. With the loyalty industry valued at billions globally, blockchain and Web3 technologies drive change, offering new avenues for efficiency, customer engagement, and cross-industry collaboration.

“Loyyal’s blockchain solutions are revolutionizing loyalty marketing by addressing inefficiencies in traditional programs,” added Gunjan Kumar. “Through enhanced transparency, real-time rewards, and interoperability, we are helping brands create meaningful, lasting customer relationships.”

Loyyal’s participation at Loyalty Connect Dubai 2024 marks its commitment to advancing the loyalty industry through innovative technology and fostering partnerships that drive sustainable growth.