Loyyal Announces Strategic Partnership With TravelX to Disrupt The Benefit and Loyalty Space

A changing partnership that elevates loyalty solutions and enriches traveler experiences with comprehensive benefits for members worldwide

Dubai, UAE – 20, December 2024: Loyyal, a leading innovative Enterprise SaaS Suite for loyalty & payments, is excited to announce a strategic partnership with TravelX, an Intelligent Travel Retail Marketplace offering premium travel, airport, and lifestyle benefits for its members. This collaboration combines TravelX’s premium service offerings with Loyyal’s industry expertise in the loyalty market, aiming to disrupt the Benefit & Loyalty space while providing unparalleled value to partners and their members.

This partnership addresses every potential need of travelers by offering a comprehensive suite of services. From booking flights and hotels to airport transfers, meet-and-greet services, airport lounge access, duty-free shopping, in-destination experiences, travel insurance, golf, and many more Travel, Airport, and Lifestyle services, the collaboration ensures that every aspect of the traveler’s journey is covered.

“The travel industry is evolving rapidly, and we’re thrilled to be at the forefront of this change,” said Ashish Kumar Singh, CEO of Loyyal. “Partnering with TravelX allows Loyyal to enhance our offerings through Access Point, featuring a self-service merchant and partner portal. With a smart contract-driven contracting and billing process and an end-to-end invoice and reconciliation module, our clients can effortlessly access Loyyal’s expansive network of merchants. This collaboration empowers our clients to offer their members unparalleled convenience and a broader range of travel options, delivering a seamless and holistic experience.”

At the core of this partnership is integrating TravelX’s existing ecosystem into Loyyal’s innovative loyalty booster platform, Access Point. Access Point is a revolutionary SaaS platform that automates and simplifies the entire partner onboarding and management process, providing a unified solution for managing program owners. This integration will enable millions of travelers to choose from diverse local and international offers in one place, allowing them to earn their favorite loyalty points across multiple geographies and categories. Access Point ensures that loyalty programs can become profit centers in record time, by streamlining the lifecycle of partner contracting, monthly billing, and reconciliation.

Sushil Choudhari, CEO of TravelX says, “TravelX VIP is a global product that is intent on disrupting the benefit & loyalty industry in the Middle East. We are bringing 30+ premium travel benefits like duty-free discounts, lounge, transfers along merchant-funded point acceleration to our clients. With a track record of Loyyal’s success stories and a network of esteemed client base, we are confident that this partnership will generate significant value in the Benefit and Loyalty industry.”

A New Era of Personalized Recommendations

With personalized recommendations and effortless ordering, this partnership is set to revolutionize the Benefit & Loyalty landscape. By leveraging data and advanced analytics, Loyyal and TravelX will deliver tailored suggestions that meet each traveler’s specific preferences and needs. This approach increases customer engagement and fosters brand loyalty by ensuring members feel valued and understood.

In addition to enhancing user experiences, this partnership allows Loyyal to expand its growth opportunities into the GCC region, focusing on rapidly developing markets like Saudi Arabia and the UAE. This strategic move taps into favorable market conditions and an increasing demand for innovative loyalty solutions in these regions.

Both companies view this partnership as pivotal in transforming customer experiences within the travel industry. As businesses increasingly recognize the importance of customer retention and brand advocacy, this collaboration positions Loyyal and TravelX at the forefront of innovation in the benefits and loyalty sector, uniting cutting-edge technology with premium travel offerings.

By integrating their capabilities, both companies aim to enhance the travel experience for millions, delivering unparalleled convenience and value while empowering loyalty programs to thrive. Travelers can expect unprecedented convenience and premium rewards, setting new standards in customer satisfaction and engagement.

This strategic partnership between Loyyal and TravelX marks a transformative step in the Benefit and Loyalty space.

About Loyyal

Loyyal is a leading innovative Enterprise SaaS Suite for loyalty & payments, powered with patented blockchain technology. Loyyal SaaS empowers the loyalty industry with metrics of efficiency, security and scalability at the lowest possible cost. Our platform helps brands reduce operational complexity, boost incremental revenue, and offer rewards that members value—all with the unique benefits of blockchain. For more information, please visit www.loyyal.com. For PR related queries, contact Janis D’Souza at [email protected]

About TravelX

TravelX is the most rewarding travel membership platform, specializing in providing personalized solutions for premium travel benefits along with local shopping & dining. By leveraging cutting-edge technology, TravelX enhances the travel experience through location-based, trip-based, and contextual nudges to customers with tailored offers, driving customer satisfaction and loyalty.