Loyyal Broadens IP Portfolio With Latest Japanese Patent Award

Patent covers Blockchain-Based Incentive Program Technologies and establishes strong position for Loyalty industry applications.

SAN FRANCISCODec. 13, 2018 /PRNewswire/ — Loyyal, the industry leader in bringing blockchain technologies to today’s loyalty and incentive programs, announced the award by the Japanese Patent Office of Patent number JP6425808, for Distributed Ledger Protocol to Incentivize Transactional and Non-Transactional Commerce. This latest addition to Loyyal’s growing portfolio of intellectual property covers incentive and loyalty program implementation methods using distributed ledger protocol systems including blockchain technologies, to incentivize transactional and non-transactional behavior.

This same intellectual property along with other associated patents at various stages of approval in over eight territories globally provides Loyyal’s clients in Travel & Hospitality, Financial Services, and other sectors the assurances needed to expand deployment of the industry’s first enterprise-grade blockchain solution for loyalty and incentive programs. By enhancing their programs’ liquidity and interoperability via Loyyal’s technologies, these market leaders help unlock a portion of the hundreds of billions of dollars in value locked up in member balances today. Key to this particular patent issued is the recognition that the tokenization and management of loyalty program incentives — traditionally points, miles, or “stars” – need not only be for typical behaviors such as purchases; it includes non-transactional behaviors as well, such as reaching a goal or visiting a particular location.

“Having the scope of this innovation recognized by the Japanese Patent Office is a major step forward for Loyyal,” said Thom Kozik, Chief Commercial Officer. “Given the innovation and leadership Japanese firms have historically shown in consumer loyalty programs in the retail sector and elsewhere, we are excited about the new opportunities and partnerships this opens for Loyyal in Japan, and in Asia at large.”

About Loyyal
Loyyal, the Internet of Loyalty™, is reinventing how loyalty is created, rewarded, and managed. Using proprietary blockchain and smart contract technology, Loyyal’s interoperable loyalty and rewards platform brings a host of benefits to a highly fragmented industry and offers brands an innovative way to unlock the billions of dollars in value held captive in legacy loyalty programs today. For information about Loyyal, please visit www.loyyal.com or email [email protected].