Loyyal Takes Center Stage at WORLDEF 2024: Redefining Loyalty in the Future of Commerce

Dubai, UAE – December 6, 2024 – Loyyal proudly participated in WORLDEF 2024, one of the world’s most influential platforms for innovation in commerce, technology, and loyalty, held at Dubai Commercity on December 4th and 5th. Across two transformative days, Loyyal joined industry leaders to explore the future of commerce and showcase groundbreaking strategies in loyalty and customer engagement.

The event kicked off with Day 1 delivering a series of inspiring sessions and dynamic discussions. Thought leaders like Flo Akinbiyi delved into emerging trends in commerce, AI, and digital marketing, setting the tone for a future-driven conversation. The exhibition floor featured top innovators from brands like Dubai CommerCity, Chalhoub Group, Amazon, Meta, TikTok, DHL, and more, unveiling cutting-edge advancements.

A key highlight of the day was Loyyal’s participation in a panel session alongside esteemed organizations such as e& UAE (Etisalat), ENOC, and GEMS Education. The discussion focused on how innovative loyalty strategies can drive incremental revenue and enhance customer engagement in an increasingly competitive marketplace. Loyyal’s contributions underscored the transformative potential of blockchain-powered loyalty ecosystems in reshaping customer experiences.

Day 2 amplified the momentum with forward-looking discussions on AI, payment systems, and cross-border e-commerce. Experts like Nouman Shahdai and Bruno Ferreira shared actionable insights on leveraging technology to create meaningful customer connections and scale growth. Loyyal’s presence as a sponsor further solidified its position as a leader in loyalty innovation, showcasing solutions designed to integrate seamlessly into the evolving commerce landscape.

Networking remained a central theme, as Loyyal representatives forged valuable connections with global industry leaders, sparking collaborations aimed at advancing loyalty and commerce. The event was a testament to the power of shared innovation, collaboration, and a collective vision for a tech-enabled future. As a pioneer in blockchain-powered loyalty solutions, Loyyal continues to lead the way in enabling interoperability, enhancing member engagement, and driving new revenue opportunities for programs. Participating in WORLDEF 2024 reaffirmed Loyyal’s commitment to empowering brands with innovative tools that elevate loyalty strategies and transform the way businesses connect with their customers.