Loyyal Launches Xpand Point: A Blockchain-Powered Revolution in Loyalty Points Exchange

Dubai, UAE- August 16, 2024 – Loyyal, the global leader in blockchain-based loyalty and tokenization solutions, is excited to announce the official launch of Xpand Point, a groundbreaking loyalty points exchange engine designed to transform the way loyalty programs manage and engage with their members.

Xpand Point addresses some of the most significant challenges in the loyalty industry, including unused points, low member engagement, and the lack of interoperability between different loyalty programs. With its blockchain-powered architecture, Xpand Point enables a network of networks, allowing loyalty points to be seamlessly exchanged across various programs, providing increased flexibility and value for both programs and their members.

“We are thrilled to introduce Xpand Point to the loyalty industry,” said Ashish Kumar Singh, CEO of Loyyal. “This platform is designed to tackle the long-standing challenges of points liability and limited member engagement while offering loyalty programs the ability to create a connected, dynamic ecosystem. By allowing points to move across multiple programs, Xpand Point helps unlock greater value for both programs and their members.”

Xpand Point empowers loyalty programs to manage their points more effectively while providing members with an enriched experience. Programs can reduce the financial burden of unused points and open new avenues for revenue generation, all while driving deeper member engagement. Xpand Point also offers programs the opportunity to expand their reach and attract new members through the broader exchange ecosystem.

The launch of Xpand Point represents a major step forward in the evolution of loyalty programs. Loyyal’s blockchain technology ensures that the exchange is secure, transparent, and scalable, enabling programs to create more flexible and attractive offerings for their customers. The seamless interoperability between different loyalty systems also means that members can engage with more programs, enhancing the value of their points and creating new opportunities for redemption.

With the introduction of Xpand Point, Loyyal is paving the way for a future where loyalty programs are no longer limited by traditional boundaries. The platform’s ability to connect programs and create a truly interoperable network marks a new era for the loyalty industry, one where both businesses and customers can benefit from greater engagement and value.